Absolute power: Created in 1975 through the merger of former rivals Ricard and Pernod, this titan of French spirits lays claim to the top global brands of vodka and Scotch whisky. Pernod Ricard's vast portfolio of wine and spirits comprises iconic labels ABSOLUT vodka and Chivas Regal Scotch; premium spirits, such as Beefeater gin and Kahlúa liqueur; and prestige spirits and champagnes (e.g., Martell cognac and G.H. Mumm champagne). A Wine unit holds Jacob's Creek and other brands, and a local brands unit consists of 18 labels, including Seagram's gin (#1 in the US) and Wiser's whisky (#1 in Canada). The company generates most of its sales in countries within the European Union, followed by Asia.